The Use Of Social Media In The Spa Industry


Today, social media has become a very common tool for communication and interaction. It has become a very interesting area where many businesses are investing a lot of money at. Some of the businesses that are active in the social media are spas. Many spas and other types of businesses are using social media to market their products and interact with customers. Some businesses however spend a lot of money on marketing but they forget something that is very important. They forget the value of dialogue. Social outbound engagement is a very important tool that spas need to invest in their social media strategies. For instance, if a company cannot reply to messages sent to it by a Facebook user, it does not make sense. Many beauty businesses have social media accounts, some of which they pay a lot of money to maintain but at the long run, they don’t realize a return on investment (ROI).

In the past few years, the amount of time that Americans are spending online has more than doubled. Today, more than 95% of all Americans have an internet connecting device which they use occasionally to surf. On the other hand, the amount of time they spend on other communication medium such as television has gone down or remained flat. People today communicate using the internet more than they do using other means of communication. Many people who are online are spending their time in social networks, updating their status and checking what other people are doing. You should not look at it in terms of time spent but on the impact of the stay. Today, many businesses and individuals are selling their products online. This is more so in the beauty industry where women are spending most of their money buying new products.

It is recommended that spas today forget about building a vast network of followers and engage the followers they have already. Let them have a special team to answer questions raised by the followers. Also, let them engage the social media followers on the products they want to see implemented. The following are the most important things that these people should do to increase their ROI. One, they need to understand their audience and tailor posts to them. Secondly, it is important to separate the social media strategies done to your loyalists from those which are done to independent thinkers. You should also engage your audience by creating conversation opportunities. You should use this information to further improve the services that you are offering to your clients. Even if the clients provide to you information that you don’t find pleasing, you should always take it as a challenge and implement it. Remember that the client is always right and you want to retain him.

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